A Cheeky W650 from Gentlemen's Factory

Motorcycling and fashion have been holding hands for quite some time now. Fashion houses are commissioning builds and using motorcycles in their marketing. And conversely, custom shops are turning to merchandise to help grow their brands. Somewhere in the middle you'll find Gentlemen's Factory. Based in an old factory in Lille, France, it’s an apparel and dry goods producer now applying its aesthetic to bikes. And judging by this Kawasaki W650, they’re doing it right. 'Gentlemen's Factory is more than a clothing brand for those who love motorbikes,” says co-founder Laurent Savone. “It’s a fellowship of men who live and...