Using Communication to Effect Change
<p>If you work in the communications industry, your job is to affect change. You change perceptions. You motivate action. You cause disruption. For most of us, the ultimate client goal is to change buying behavior. We get paid to encourage people to purchase more and differently. We get paid to cause cash registers to ring. Is it a noble craft? Absolutely. We help create jobs and give rise to success.</p> ...
