This Facebook Ad Experiment Generated $1.1 Million
Brands reacted with glee when Facebook launched its Collection ad format in March. Here's how one advertiser tested its impact -- and what he discovered....
Brands reacted with glee when Facebook launched its Collection ad format in March. Here's how one advertiser tested its impact -- and what he discovered....
![15 Pearls of Wisdom From the Legendary David Ogilvy [SlideShare]](data:image/png;base64,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)
![15 Pearls of Wisdom From the Legendary David Ogilvy [SlideShare]](https://media.beatboredom.online/assets/fb6b3b08/david-ogilvy-final-256.jpg)
![Help, a Robot Took My Sales Job! [Research]](data:image/png;base64,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)
![Help, a Robot Took My Sales Job! [Research]](https://media.beatboredom.online/assets/addda2a3/robot-1-256.jpg)
