Social proof and how to use it efficiently
Between a product with no reviews and one that is recommended by lots of people, what would you choose? Apparently, everyone will choose the latter. Based on that psychology, social proof was born as an efficient marketing strategy....
![How to Network Like a Natural at #INBOUND14 [SlideShare]](data:image/png;base64,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)
![How to Network Like a Natural at #INBOUND14 [SlideShare]](https://media.beatboredom.online/assets/419e47a0/screen-shot-2014-08-07-at-10-22-48-am-256.jpg)
![Lead Nurturing With HubSpot: How to Test and Optimize Your Lead Nurturing Campaign [Part 4]](data:image/png;base64,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)
![Lead Nurturing With HubSpot: How to Test and Optimize Your Lead Nurturing Campaign [Part 4]](https://media.beatboredom.online/assets/70b8299f/ab-testing-tactic-1-256.jpg)
![The Voice Search Barometer: Where Do Users Stand? [New Data]](data:image/png;base64,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)
![The Voice Search Barometer: Where Do Users Stand? [New Data]](https://media.beatboredom.online/assets/e3ce50e0/voice-assistant-smart-speaker-data-1-256.jpg)
![How & When People Use Their Favorite Devices [Infographic]](data:image/png;base64,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)
![How & When People Use Their Favorite Devices [Infographic]](https://media.beatboredom.online/assets/6ae9a6ac/multiple-screens-256.jpg)
