Interview: Roland Sands

Roland Sands was just five years old when his parents Perry and Nancy, founders of Performance Machine, introduced him to two wheels and a throttle. There was no looking back: Sands raced as a pro for ten years, setting multiple track records in the US and Europe and winning the 1998 AMA 250GP Championship. After racking up 32 broken bones, he traded in his leathers for paper, pencil and a computer. After a stint at Performance Machine as VP of Research & Design, Roland set up his own shop—and quickly became one of the biggest names in the US custom...