Talking strategy with Harley's marketing director

All eyes are on Harley-Davidson right now. When the Motor Co. dropped its bombshells earlier this week, the online motorcycling community instantly lost its collective mind. Two motorcycles stole the show: the production-ready LiveWire due next year (above), and the adventure touring Pan America (below) due in 2020. Harley also teased future 'Streetfighter' and 'Custom' models, based on the same platform as the Pan America. It’s a new platform that'll include four displacements, from 500 cc up to 1,250 cc. Harley’s press release posed as many questions as answers. So we pitched a few curve balls at H-D International Marketing...