![Want to Sell More? Tell Prospects How Your Product Will Boost Their Self Image [New Research]](data:image/png;base64,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)
![Want to Sell More? Tell Prospects How Your Product Will Boost Their Self Image [New Research]](https://media.beatboredom.online/assets/af07b9b6/looking-in-mirror-512.jpg)
Want to Sell More? Tell Prospects How Your Product Will Boost Their Self Image [New Research]
According to new research from CEB, B2B buyers perceive three types of value in a product -- and they don't regard each equally....
According to new research from CEB, B2B buyers perceive three types of value in a product -- and they don't regard each equally....
