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![Want to Sell More? Tell Prospects How Your Product Will Boost Their Self Image [New Research]](https://media.beatboredom.online/assets/af07b9b6/looking-in-mirror-512.jpg)
Want to Sell More? Tell Prospects How Your Product Will Boost Their Self Image [New Research]
According to new research from CEB, B2B buyers perceive three types of value in a product -- and they don't regard each equally....
According to new research from CEB, B2B buyers perceive three types of value in a product -- and they don't regard each equally....
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