Former IBM Marketing Exec: `Marketing Automation Makes Me Wince'
Former IBM Marketing Exec: `Marketing Automation Makes Me Wince'
blog.hubspot.com 

Former IBM Marketing Exec: `Marketing Automation Makes Me Wince'

CMOs claim the want to engage senior decision-makers. But then they use automated email blasts to reach them. And they're shocked -- shocked! -- when this doesn't work....

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