The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up
The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up
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The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up

Read the fascinating story of how De Beers and their ad agency N.W. Ayer convinced America that diamonds were valuable....

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