Modern Muscle: Victory Gunner by Tattoo Projects

At just eighteen years old, Victory Motorcycles is one of the youngest marques on the planet. And their current cruiser range has a distinctly modern aesthetic—a hard sell for potential owners looking for the American heritage vibe. Rudy Banny is the founder of Tattoo Projects, the ad agency that handles Victory's marketing. “One of the issues we deal with on a regular basis, is Victory's youth,” he says. “It seems a lot of consumers out there find Victory's futuristic, modern design quite polarizing.” “But it's something that we at Tattoo have gotten Victory to embrace. It's modern American muscle.” When...