'Riverside Racer' by Analog

The latest build from Tony Prust of Analog Motorcycles is this 1966 Wards Riverside—a bike that originated from an unlikely marriage between Chicago’s Montgomery Ward and Benelli motorcycles of Italy. From 1959 to 1969 Montgomery Ward, the now defunct department store, sold motorcycles and scooters via a mail-order catalogue. Under the brand name of “Wards Riverside,” the relabeled bikes were supplied by Benelli. (Interesting that Montgomery Ward decided to rebrand these bikes, since many of the most famous racers during the 1960s rode Benellis.) Montgomery Ward would ship the motorcycles in crates, and it was up to the customer to...