The Purchase Funnel Is Dead; Long Live Shelf-Out
The purchase funnel is a useful tool for marketers, but it is 100 years old and much weaker than it used to be. Shelf-out is a new methodology presented by The Agency Post contributor Jim Lucas...
The purchase funnel is a useful tool for marketers, but it is 100 years old and much weaker than it used to be. Shelf-out is a new methodology presented by The Agency Post contributor Jim Lucas...
