Before the doors opened: The 2020 One Motorcycle Show

The grassroots custom moto show is big business now. The big events pull in hundreds of display bikes and thousands of punters, whether it’s Wheels & Waves in France, the Bike Shed in London, or the Handbuilt and One Moto shows in the US. The stats from last weekend’s One Moto Show in Portland are impressive: over 200 bikes on display, ten thousand beers sold, five bands performing and around 80 vendors selling everything from hard parts to soft leather jackets. The show is run by Thor Drake’s See See Motor Coffee Company, and for the 11th edition, the venue...