Show Report: Pure&Crafted, Amsterdam

There's a mystical connection between music and motorcycles that isn't explored nearly enough. BMW Motorrad recognizes that—and hosts the Pure&Crafted festival each year to celebrate it. Pure&Crafted is basically a mash-up of music and motorcycles, with a heavy emphasis on ‘new heritage’ lifestyle. So instead of getting pop rock and sport bikes, you get indie and alternative tunes, custom motorcycles, and handcrafted goods, food and drink. The first three editions of this music-and-moto shindig happened in Berlin. Then BMW experimented with a touring format. But this year, the festivities shifted to the land of canals, bicycles and stroopwafels: Amsterdam. I've...