The Power of Precision Guessing — Or Why There’s No Algorithm for Great Advertising
How can consumers be both strangely emotional yet essentially pragmatic? We can’t explain it, but that’s what makes advertising so interesting. ...
How can consumers be both strangely emotional yet essentially pragmatic? We can’t explain it, but that’s what makes advertising so interesting. ...
![Patrick Gardner of Perfect Fools on Making the Client the Hero and the Value of Advertising [POV]](data:image/png;base64,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)
![Patrick Gardner of Perfect Fools on Making the Client the Hero and the Value of Advertising [POV]](https://media.beatboredom.online/assets/941beb07/patrick-g-2014-256.jpg)
