Fighting Talk: Harley design boss Brad Richards

Harley-Davidson is under a microscope right now: its every move is dissected, examined and critiqued. And there have been plenty of moves lately. They’ve killed the Dyna while relaunching the Softail. They’ve announced a barrage of new models, including the Livewire. But although revenue is holding up at the moment, sales figures have been declining for several years—and were down 10% in 2018. It's a challenging time for the Motor Company. So I sat down in Milwaukee with Harley's VP of Styling and Design, Brad Richards, to ask how they’re going to fix this. Harley’s PR lead Joe Gustafson joined...