Buyer Personas Gone Stale? Use Agile Techniques
Buyer personas should not be "set-and-forget". Here's how to continually evolve them over time to ensure they don't grow stale....
Buyer personas should not be "set-and-forget". Here's how to continually evolve them over time to ensure they don't grow stale....
![The Top 100 U.K. Business Blogs: How Does Yours Rank? [Free Tool]](data:image/png;base64,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)
![The Top 100 U.K. Business Blogs: How Does Yours Rank? [Free Tool]](https://media.beatboredom.online/assets/fc54bbd/inboundrank-blogheader-256.jpg)
![Cold-Calling vs. Social Selling -- Which Strategy Wins? [Infographic]](data:image/png;base64,/9j/2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj/2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj/wAARCAANACADASIAAhEBAxEB/8QAGQAAAgMBAAAAAAAAAAAAAAAABgcBBAUI/8QAJxAAAgEDBAAFBQAAAAAAAAAAAQIDBAURAAYSIQciMUFRExQWgdL/xAAWAQEBAQAAAAAAAAAAAAAAAAACAwT/xAAbEQACAwADAAAAAAAAAAAAAAABAgAREgMhMf/aAAwDAQACEQMRAD8Ab26dyVO4NmSfiTyU9fVMEhlkcIUKt5jkZ7+PbSzpbN4qJVoZ90ycOQJBrD/OiqwtIlTDzmllCKeIfj5R64GAPfRC07SO4OcDr11EnXdzSEr0S7U+I9mh3Vb7KK6nMtTF9RhyHlUBySWzgdqBg99609wXO1Xnb1yoRJFURTwvC/F1Ze19yCca588VtqUtBfrZuC3v9vK0jJLEqArKSCeRP7wR3qH3Ktn2uaGhttNAlYhMphJQEkYJx8kDGmrFmyIW4wi6M//Z)
![Cold-Calling vs. Social Selling -- Which Strategy Wins? [Infographic]](https://media.beatboredom.online/assets/4f13eb77/cold-calling-vs-social-selling-496753-edited-256.jpg)
![How to Sell Out Your Next Event [+Tips From INBOUND Marketers]](data:image/png;base64,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)
![How to Sell Out Your Next Event [+Tips From INBOUND Marketers]](https://media.beatboredom.online/assets/eae86348/c0dzdnsef2vindkrrbvkdeakc9qgk7-jjc46hn2wqbtaxmxvzymfer-inr60xjmhghzy-8iipewdtkhzgmqybuc8xwxg2k-ocio7zf27me0ezti7zs6gmssgqh2j5gouglyzok0-256.jpg)
