Buyer Personas Gone Stale? Use Agile Techniques
Buyer personas should not be "set-and-forget". Here's how to continually evolve them over time to ensure they don't grow stale....
Buyer personas should not be "set-and-forget". Here's how to continually evolve them over time to ensure they don't grow stale....
![The #1 Investment in Productivity Sales Teams Are Making This Year [Research]](data:image/png;base64,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)
![The #1 Investment in Productivity Sales Teams Are Making This Year [Research]](https://media.beatboredom.online/assets/ac631868/rowing-256.jpg)
