Interview: Diego Sgorbati

For the last three years, Diego Sgorbati has been sitting in one of the hottest seats in the motorcycling industry: he oversees the global marketing of Ducati motorcycles. For this 40-year-old northern Italian native, it’s the latest step in a career that’s included stints at Honda, Aprilia and BMW Motorrad. But Sgorbati is no marketing apparatchik: he’s had a passion for motociclismo running through his veins since his teens. What was the first motorcycle you bought with your own money? A secondhand Fantic Motor 50 Trial . I saved money from the age of ten so I could buy it...