Options are your friend when you want someone to make a decision. Behold the selling power of “or.”...
![Psychology of Ecommerce Sales: Consumers and the Ecommerce Checkout [Infographic]](data:image/png;base64,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)
![Psychology of Ecommerce Sales: Consumers and the Ecommerce Checkout [Infographic]](https://media.beatboredom.online/assets/e9b690d5/501960609copycopy-256.jpg)
